Most people think of TikTok as a social media app that teens use.
Dance moves, comedic sketches, and short videos come to mind.
What we fail to recognize are its marketing capabilities.
Read below to find out how to use TikTok to promote your logo designs and bring more business your way.
As TikTok approaches 700 million monthly users
It has already joined the dominating social media platforms in the market.
The ease with which you can record videos and modify them from the app’s built-in features is one of the major reasons to use TikTok.
The demographics of users on TikTok remain skewed towards the younger generation, which isn’t a bad thing.
Many Gen Z is already building careers in various digital industries such as social media marketing, website building, and many others.
Every business needs a logo, and by showcasing your talent you can attract clients for your logo design.
Additionally, younger clients can easily become your loyal clients, as you build a better relationship with them through engagement.
Promoting Your Business
The important thing to remember when using TikTok as a promotional tool is that your audience is all potential consumers.
To promote your business you need to post regularly to keep your audience engaged and raise awareness of the design services you offer.
You can even purchase TikTok likes to gain more followers.
These are a few ways to convert your target consumers to loyal customers.
Challenges as engagement
Building a relationship with your audience through consumer engagement is extremely easy on TikTok.
Try to think of ways to interact with your followers, such as asking them for requests or challenges for your design.
Pick out the best ten ideas presented by your audience, and record a video of your design.
For the best results, don’t forget to mention the user in your post!
Your audience will appreciate you more for the shoutouts, even if it’s to someone else.
This is a great way to build your brand image as well.
Make it personal
Offer to create free designs for individuals, not businesses.
For example, you could ask people to comment with their names and you would design a logo with their name on it.
This will only showcase your talent and catch the eyes of anyone looking for a logo designer.
You could say it’s a win-win because you will be promoting your designs to businesses.
An excellent way to facilitate people reaching your page is the use of hashtags.
Of course, you need to use the right ones, so research the hashtags people use when searching for logo designers.
This is known as keyword research, and it is an important part of search engine optimization. In simple words.
It is a way to help people find your business better by using the same language they use.
TikTok may be a fun app to use, but everything online has a useful side to it.
Market and promote your logo designs on TikTok to attract clientele from a younger generation, and they’ll be your loyal consumers for years to come.