10 Effective Strategies for Customer Retention in 2021

by May 4, 2021Knowledge0 comments

Over 70% of customers love a brand because of great customer service.

Meanwhile, loyalty is sometimes worth 10 times as much as a single purchase.

In fact, a 2% increase in customer retention can lower costs by as much as 10%.

Fostering strong brand relationships can help you retain long-term customers.

Don’t lose customers due to issues with your onboarding process, mobile app, or website.

Instead, use these strategies for customer retention.

With these tips, you can retain long-time, loyal customers and set your business up for long-term growth.

Get growing with these 10 customer retention strategies today!


6091aa27ee1cb - 10 Effective Strategies for Customer Retention in 2021



1. Improve the Onboarding Process


It’s important to make a strong first impression with your customers.

If people are excited to try out your product or service, great!

You’ll need to make sure they stay by creating a smooth onboarding process, though.

Otherwise, complications with the onboarding process could scare customers away.

Once the initial excitement wears off, consumers will remember the first experience they had with your brand.

Creating a strong first impression can help you keep those customers.

Take a look at your current onboarding process.

How can you increase the value you’re offering customers?

Find new ways to make the onboarding process easier, too.

It also helps to personalize the experience.

Personalization can help you better appeal to your target audience.

You can show customers how much you care about their distinct wants and needs.

Consumers will remember that personalized experience and come back for more.

Look for areas that are causing delays or friction.

You can use session replay and heatmaps to pinpoint issues throughout the onboarding process.


2. Remain Top-of-Mind With Fresh Content


If consumers forget who you are, what you do, and the value you can offer, they might not come back for more.

Instead, remain top-of-mind with fresh, engaging content.

Consider developing a search engine optimization (SEO) strategy.

SEO can help you rank higher on search engines like Google.

Boosting your SEO ranking can help you appear for relevant searches.

When consumers need your product or service, your website will appear.

You can keep appearing in front of people who have an interest in your product or service.

Diversifying your keyword research will ensure you appear for a mix of queries.

In addition to helping you remain top-of-mind, SEO and content creation can help:

  • Consumers see the value you can offer them
  • Boost brand awareness and recognition
  • Establish your credibility
  • Demonstrate your experience and expertise
  • Position you as a thought leader in the industry
  • Boost brand trust and loyalty
  • Generate more traffic to your website
  • Increase leads and sales
  • Improving your ROI

Create different forms of content, including email newsletters, social media posts, PDF downloadable, and videos.


3. Reward Your Loyal Customers


As you use these strategies for customer retention, don’t forget to thank your loyal customers.

After all, they play a big part in your success.

In fact, about 43% of consumers spend more money on brands they’re loyal to.

Your loyal customers can help you attract more loyal customers.

In fact, about 94% of people are likely to recommend a brand they’re emotionally engaged with.

Create a loyalty program for your customers.

Then, send your loyal customers discounts, swag bonus gifts, and other exclusives.

As a thank you, they could refer you to other customers.


4. Create a Referral Program


You can also generate more referrals by creating a referral program.

Your loyal customers can expand your reach and spread the word about your business.

Meanwhile, your existing customers will stay loyal to your brand and help you grow.


5. Invest in Tech

Take the time to invest in quality customer experience technology tools, too.

These tools can help you improve the customer experience.

Consumers will have an easier time interacting with your brand as a result.

Otherwise, frustrations could scare customers away.

Those consumers might take their business elsewhere instead.

Improving the customer experience will help you maintain a strong relationship with your customers.


6. Build Interpersonal Relationships


Don’t think of each customer as a number.

Instead, focus on developing real, human relationships.

Building interpersonal relationships will help you retain customers.

Have a company representative interact with your customers firsthand.

They can better foster human connections with your customers.

Meanwhile, you can improve your customer service and show customers you care about their needs.


7. Leverage AI


Developing strategies for customer retention can become time-consuming.

Don’t take it all on your own. Instead, leverage AI and add a chatbot to your website.

Chatbots can predict customer satisfaction during support conversations.

They can also ensure consumers find immediate solutions to their problems.

You can improve customer success and minimize delays.


8. Communicate Quickly


If you’re not using a chatbot, you still need to find ways to communicate quickly with customers.

Otherwise, delays could lead to increased frustrations.

You can retain long-term customers by improving your customer service.

For example, you can use phone, SMS, email, social media, and other messaging channels.

Make it easy for customers to reach out and ask questions.


9. Improve the Customer Experience


Continue looking for new ways to improve the customer experience on and offline.

For example, you might want to consider updating your website.

A slow, outdated website could frustrate your customers.

Instead of coming back for more, they might take their business elsewhere.

Update your website with user experience design trends in mind.

Make sure your pages load quickly and are mobile-optimized, too.


10. Keep Gathering Feedback


As you use these strategies to improve your website or mobile app, keep communicating with your customers. Ask them about the problems they’re experiencing. They can provide you with valuable data.

Then, you can minimize guesswork and start making informed changes to improve the customer experience.

While you’re at it, consider tracking these six crucial customer experience metrics with this guide from Decibel.com.


Retain Loyal Customers: 10 Easy, Effective Strategies for Customer Retention

Don’t lose customers! Instead, use these 10 strategies for customer retention.

By developing a retention strategy, you can boost repeat sales and improve your ROI.

Meanwhile, you can retain long-time, loyal customers and set yourself up for success.

Searching for more helpful tips and tricks? We have exactly what you’re looking for!

Check out our latest guides today to get started.

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