Podcasting has seen an increase in recent years, and with that increase comes the inevitable competition.
If you’ve already tried various methods to grow your podcast and finally hit a brick wall, this article is for you.
You can achieve initial boosts to your podcast growth by using social media marketing agencies that help you get Spotify followers.
Beyond that, search engine optimization (SEO) is one of the best ways to direct more organic listeners to your podcast.
What Is SEO?
Search Engine Optimization (SEO) means making it easier for search engines to find your content.
Most people don’t think of podcasts when they think of SEO. Instead, they imagine a lot of keywords, content creation, and link building.
Any searchable content can be optimized for search engines. Podcasts are no exception.
The way to go about it is slightly different because podcasts do not have much text to work with, but SEO concepts still apply.
How Are People Searching For Podcasts?
As with all SEO, you should always think of the end-user and how they use search engines to find your content.
In the past, podcasts weren’t popular enough to create fierce competition, and most podcasts were shared by word-of-mouth or between listeners.
As AI (Artificial Intelligence) technology advances and starts understanding natural language better (NPR), Google started showing podcasts in the search results.
This is a great move for podcasts because it brings them into the realm of SEO.
Nowadays, people can find podcasts through Google’s search engine, even if they don’t include the word ‘podcast’ in their search query.
Ways To Optimize Podcasts For SEO
These are a few ways to improve your podcast’s SEO ranking to help potential listeners find your podcast through search engines.
Transcribing Your Podcast
Many of us hate the monotony of transcription, but it is crucial for getting noticed by search engines.
Transcribing adds texts to your existing audio, and Google’s AI will be able to process text better and faster than audio.
You can use tools and software to auto-transcribe, but make sure to proof-read it for any errors.
Also, this is your chance to add keywords to your podcast.
Talk About Keywords You Want To Rank For
Conduct keyword research the same way you would for any topic you need to rank.
Find the words and phrases that people are searching online most, and talk about them during your podcast.
Google is now indexing the audio of podcasts.
This means that AI will be ‘listening to your podcast and will process it.
When the AI finds matching keywords, it will mark your podcast accordingly.
In this way, you are helping potential listeners who have an interest in your podcast find you.
Add Podcast Notes
Take the time to create a page for every podcast episode, with a few notes about the content you discuss.
This is a great way to add text (and more content) to get a higher SEO ranking on your web page and your podcast.
In short, SEO concepts can now be applied to your podcasts.
Use it as a tool to grow your channel and get more listeners.