The Crucial Relationship between Marketing and IT

by Sep 22, 2021Marketing0 comments

The digital realm is, undoubtedly, getting immensely competitive with each passing day.

Today, almost every other organization, be it a small-scale or large corporation, leverages IT applications to streamline business operations.

Due to this, marketers today leave no stone unturned to level up their game and keep ahead of the pack. 

IT is one of those booms of the digital revolution that has acquired much recognition during the past few years.

Previously, the print industry was an effective means of information channels and mass communication. 

However, the emergence of information technology has completely revamped the landscape of the marketing models. 

The transformation of the marketing world during recent years reveals how technology used to play a subordinate role. However, over time, it has become a crucial aspect of the world. 

IT tools in the marketing industry conjoint with other digital elements such as SEO, SEM, PPC, and social media play a vital role in producing tangible benefits.


image1 - The Crucial Relationship between Marketing and IT


However, organizations need to bear the required expenses and ensure that the workforce is competent enough to make the most of these technologies. 

Some IT infrastructure might require only the slightest maintenance; however, others might need an extensive integration.

Nevertheless, the investment will probably get justified with the revenue these technologies generate.

Here’s how the incorporation of IT helps marketing reps achieve their goals:


1. Enhance the marketing campaign capacity


The incorporation of cloud technology in the IT infrastructure allows companies to save a great deal of time and effort. With cloud-based services, marketers can store data and share their work with colleagues at any time and from any part of the globe. 

However, organizations should exploit the services of a reliable IT company which can aid in breeding success.

For example, business leaders in the UK can search to integrate a proper cloud computing infrastructure instead of investing a fortune in fixed systems. 

Furthermore, marketers can experiment with new strategies and even deal with extensive email marketing campaigns with cloud features. 

Likewise, marketing teams can even buy additional storage to increase their website’s capacity.

In this manner, marketers can manage a large number of responses to advertising campaigns. And thus customers won’t need to wait for a more extended period. 

Apart from this, a reputable IT agency also provides security systems and other services to its clients.

That way, none of the employees can gain unauthorized access to the marketing resources and data.


2. Offer product enhancement


Testing a product or service before shopping for it – how engaging will it sound to prospective customers?

Today, all the more so, marketing is about the interests and demands of the customers.

Moreover, with continuous technological advancements, consumers need brands to utilize these technologies to provide them with an exceptional experience. 

And this gives all the more reasons for marketing reps to embrace the new IT tools for their campaigns to keep up with the customers’ expectations.

Not to forget how IT applications have already streamlined various business areas. 

That’s why companies take advantage of modern computer and information technologies to launch virtual reality marketing campaigns.

With the help of augmented and virtual reality, marketers present their products in a supposedly digital world. 

These worlds may seem realistic; however, in actuality, the users are present in a combination of virtual and natural environments. 

Virtual reality technology allows brands to promote their products and provides the opportunity to demonstrate the development of those products.

That way, marketing teams can ask for customer feedback and keep them engaged with their campaigns.


3. Track marketing operations 


The primary objective of the marketing team is to convert the potential sales into loyal customers.

Thus, companies can employ IT tools such as Customer Relationship Management (CRM) to improve their customer relationship with the existing ones. 

CRM technology allows businesses to record customers’ data and offer personalized promotional offers.

In addition, automating marketing operations can help businesses to gain insight into customers’ interests and preferences.

Furthermore, with the help of IT tools, companies can learn real-time information about the effectiveness of marketing campaigns and strategies.

In this manner, marketers can identify which marketing technique is proving worthwhile and figure out the areas of improvement. 

Thus, making it more imperative for marketing teams to invest their funds only at places where they can make profitable sales. 


4. Tap into customer behavior and trends


Big data has currently been a buzzword in the business sector.

With large volumes of data, marketing teams can analyze and gain fruitful insights about the existing and prospective customers.

After assessing the preferences, purchasing history, and demographics, marketing team members can develop more precise campaigns and offer customized products.

And when big data is coupled with artificial intelligence, marketers get an accurate picture of the ongoing trends.

Besides that, AI allows organizations to avail predictive search, chatbots, and recommendation engines to provide users with a positive and interactive experience.

Moreover, to facilitate user experience, AI assists marketers in optimizing the website content and make it more personalized.

For instance, the marketing team can create push notifications according to individual visitors by applying intelligent algorithms.


5. Collaboration becomes easier


When video conferencing tools came into being, they enhanced social communication between people.

However, little did we know that these apps would turn into a lifesaver for businesses.

For example, with web conferencing tools such as Skype, Zoom, Microsoft Teams, and other IT apps, marketing employees can communicate with accounting professionals in advertising firms and public relations colleagues.

These professionals can assess the marketing campaigns and suggest amendments to keep up with the deadlines.

Moreover, sales and product department employees often need marketing resources such as presentations, email templates, advertising material, and brochures.

By uploading the digital version of these materials on the portal, marketing teams can have virtual meetings with the sales reps to discuss and share progress. 

Thus, eliminating the need for in-person meetings. Also, this simplifies the product development process and allows to launch the product quickly, in turn, outsmarting the competitors.


Final Words

Information technology has predominated the business sector.

It has brought about a change in almost every aspect of business, and marketing is no different.

With the successful implementation of IT, businesses today can reach a broad range of audiences. 

Not only this, but cutting-edge technology also helps to understand customer behavior and their varying demands.

Moreover, state-of-the-art technologies have set up formative standards for every organization to follow. 

So it’s about time that companies realize that closing high sale deals isn’t just enough.

Instead, making prudent investment decisions are equally important, if not more. 

More advanced systems will bring in more data sets, which, in turn, will help the marketers to tailor promotion offers, products, and prices according to consumer needs.

Hence, making the marketing campaigns reach unprecedented heights.


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