Did you know that of all online activities, 68% of them start with a search engine? As a business owner, you can not afford to miss out on this lucrative stream of leads. But how do you get people from search engines to your website?

The only way is with great SEO though it can be hard to understand the two different types. Below, we answer the question “What is on-page vs off-page SEO?”

What Is On-Page vs Off-Page SEO?

On-page SEO is the things on your website that you can control. These may include adding keywords to blogs and optimizing page speed and images. However, many sub-sectors fall under this, such as technical SEO and content SEO.

Off-page SEO is the things elsewhere on the web, generally beyond your control, that impact its success. The most important of these is gaining backlinks, which are a link from one website to your own. However, other indicators such as traffic from social media will also have an impact.

Both of these should be given equal consideration when it comes to building domain and page authority. Concentrate on one without the other, and you won’t get the organic traffic you desire.

On-Page SEO

These are the things on your website you can change, making them the easiest to get right. A good overview should start by looking at the content provided. Any content should be optimized for keywords and have a certain degree of readability.

After this, it can start to get technical, so you may wish to get assistance. Your first task is to make sure your web pages load quickly. Known as Google’s core vitals, they can have a huge impact on your SEO. Your visitors are also less likely to wait around if a page takes ages to load, also impacting a metric known as your bounce rate.

Another important factor is to make sure you have a responsive website. This is one that reacts when viewed on a mobile device, changing its image shapes and navigation controls for ease of use. This will also be used as a ranking factor, so it can’t be ignored.

Off-Page SEO Guide

Off-page SEO is the hardest to get right, as it concerns many things beyond your control. For this reason, it takes time to build, with very few shortcuts.

Backlinks are the most important, as they tell search engines about the relevance of your site. The more authoritative the site is that links to you, the better the recommendation becomes.

Building your off-page SEO will occur naturally over time, but many people choose to speed up the process by getting assistance. Specialist marketing organizations can do this based on your niche or industry. For example, Clinicianbox.com is a healthcare digital marketing agency that can help build online awareness of your brand.

Improving SEO

Now you can answer the question “What is on-page vs off-page SEO?” you can make improvements. Unfortunately, it is not something you can do and then forget. SEO is something you need to have embedded in all your digital activities.

This article is one of many to help grow your business. Visit our blog for everything from marketing to web design advice, and let us help you thrive in the digital economy.