Running a business online nowadays requires working on the right SEO strategy optimized for your unique business.
But for busy entrepreneurs, spending time applying different SEO strategies and tracking the results for choosing the best one is not easy.
The only feasible solution for savvy internet marketers and budding business persons is hiring an SEO specialist.
Here is this article; we will share with you how you can find the best SEO specialist for your business in 2021 and beyond – keep reading!
1. Their Expertise
SEO is usually divided into three main frontiers, namely:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO is all about using the right keywords, optimizing the page for Search Engines, and following the best practices laid out by skilled webmasters.
Off-page SEO focuses mainly on Link Building and ensuring your online business has a proper outreach strategy.
On the other hand, technical SEO is centered around fixing the technical aspects of your websites for SEO purposes.
Things like using the right Alt tags, proper structure of the URLs, creating a sitemap of your website, and so on fall under the category of Technical SEO.
Now, all these three branches are interconnected and influence the final results of an SEO strategy.
An SEO expert should have a proper understanding of all these three frontiers.
For example, http://matthewwoodward.co.uk is an SEO expert that you can rely on for all types of SEO needs.
2. Following The Deadlines
There’s no doubt that SEO is not a fit-for-all strategy, and it cannot bring immediate results for all people.
One has to find out the best-personalized strategy for their business, apply the strategy, make necessary changes along the way, and wait until the results manifest.
But all this doesn’t mean that there are no deadlines when it comes to SEO.
No matter what strategy you have applied for your business, you can always determine how much work has been done and what’s pending.
For example, while building backlinks, one can easily track the number of links produced.
You have to ensure that the SEO expert you are going to hire follows the deadlines.
They must be willing to share their progress and how long it will take until they get the desired results.
3. The Tools They Use
There is no shortage of SEO tools nowadays. As the importance of SEO increases, more and more companies are launching their SEO tools, promising that the one they’re offering is the best in the market.
But an SEO expert doesn’t have to rely on the promises of different SaaS companies.
They have to figure out what tools are the best by checking them all on different strategies.
Ensure that the SEO expert you hire for your business has a clear preference for SEO tools and can show you why they use certain tools and avoid working with others.
4. Proper Keyword Research
Keyword research is the backbone of any SEO strategy. Keywords help a business understand their target audience and allow it to personalize its services for its target audience.
A proper keyword research strategy shows you what needs to be done for ranking on top of SERPs.
There are various strategies that an SEO expert can adapt to find the right keywords. As mentioned above, they can rely on different tools for finding these keywords.
Ask the SEO expert you want to hire about how they figure out the proper keywords and their method of including these keywords on your website.
5. Adaptation Phase
Creating a proper SEO strategy personalized for your business is indeed the first step towards success.
The next step is finding ways to implement the strategy to bring results in the expected timeframe.
What needs to be done first during an SEO strategy depends on the needs of a client. For example,
if you run a local ecommerce store, you only have to rank for local keywords and hence focus on Local SEO.
So before you hire an SEO expert, you have to ask them how they plan on adopting a strategy.
A clear and compelling answer can show you that they know how SEO works and must have brought results for their clients in the past.
6. Tracking The Results
The best thing about a well-planned SEO strategy is that you can go back and track your progress.
It’s all doable and fun at the same time! If there’s no progress at all, you can tweak your SEO strategy to ensure that it meets your needs.
Your SEO expert should know about the tracking process and tweaking the strategy.
If they don’t know how to use different tools for measuring results, they will not be able to provide you with the results you expect.
Mobile internet users now make up the bigger chunk of website users and online customers.
The greatest difficulty is that a website made for desktop users doesn’t load up properly on a smartphone.
One of the most important things an SEO expert has to handle is optimizing a website for smartphones.
A website that loads up faster on smartphones ensures that you can sell your products to mobile users and attract more customers.
An SEO expert should know about the importance of the mobile-friendliness of your website.
They should know how to optimize a website to load up faster on mobiles and provide an amazing experience.
8. Marketing And SEO
Optimizing your website for SEO can indeed give you a competitive edge over your competitors.
But in this brave new world of online marketing, focusing only on SEO is not the right way to dominate your industry.
You must ensure that the SEO expert you hire knows all about the other proven online marketing strategies.
To ensure that you are on top of your game, they should have experience implementing other online marketing strategies like social media marketing, email marketing, PPC ads, etc.
All the points mentioned above can help you ask the right questions from different SEO experts.
Only hire an SEO expert that knows about all these points and can show that they have worked on these strategies for various clients in the past.